Have you boosted the occasional Facebook or Instagram post and waited to see what happened? Or, have you wanted to try but not really sure where to start? The trouble with advertising on Facebook is that it’s easy to throw money away if you don’t know what you’re doing. Lindell will show you all you need to know to execute a successful social media advert.
Social media advertising is a powerful way of building brand awareness, driving quality traffic & leads to your website & ultimately, obtain clients and sales. You will be shown the powerful target options that you can use to reach your perfect audience. You’ll learn how to use this powerful tool to get results that CONVERT.
Whether you’re coming to the workshop as a complete beginner, or whether you have dabbled in ads before, you will walk away with a sense of confidence with your next advertising campaign. Lindell will teach you how to use the platform like the professionals do, avoiding the simple ‘boost’ button which can lead to wasting money.
Plan, implement and report.
What you will learn in this workshop
- Why not to boost posts
- How to read and understand your pixel data
- Create different kinds of audiences
- Understanding what objective to choose for your ad campaigns
- The difference between cold audiences, warm audiences & value based audiences
- Create an ad campaign step by step, from the campaign level, to the ad set level, through to the ad creation.
- Split testing vs duplicating
- What is social proof & why is it important?
- What an ad strategy should entail
- How to set up an advertising funnel
Facebook is making a lot of changes moving forward and I will be talking about these topics & explaining what this means for your ad campaigns in the future.
Please note before you attend the training you will need to have a functioning website which has your Pixel embedded and working. Instructions will be sent prior to the workshop, to ensure you are ready to go. You will also need your ad account created with payment method set up. We want you to get the most out of this session, and ensuring you are correctly set up beforehand will mean a successful workshop.
Lindell has over 10 years experience in the corporate world working alongside large marketing teams and discovering the power of branding , identifying target audiences and executing advertising strategies.
Lindell understands how important it is for every business to have a social footprint in order to stand out from the crowd in a the fast moving world of digital marketing.